Marketing Essentials: How to Promote Your Concert

Riley Nicholson, Center for New Music’s Project Manager, discusses the essentials of what you need to know about promoting your concert, and how to work with a venue to ensure they can do their best job of marketing your event.

Resources and more info:

Creating marketing video content: In this vBlog, Riley mentions the importance of creating media, preferably video for social media and digital advertising. If you are a Mac user, iMovie comes standard on most models and is user-friendly while still being quite a powerful video editing tool. You can easily drop photos, video, and music into the editor, and create title cards, text overlay, and more. For Windows users, Windows Movie Maker or Movie Creator are iMovie alternatives that either come standard with most PCs, or free to download.

Canva is a great tool for creating different types of social media content. One of its strengths is the ability to easily format for dimensions specific to different posting channels (i.e. Instagram story vs. FB event banner) using their templates and prebuilt designs. This is not a video editing tool though, and is for pictures, graphics, and text overlay only. The “pro” version of this tool does cost, but if you work for a non-profit, you can get full access to Canva Pro for free.

Guide to High-Res Images: In the vBlog, Riley mentions the importance of having high-res images. An easy rule of thumb is that if the image’s file size is 2/3 MB or above, it is probably high-res. However technically, resolution is better measured by PPI (pixels-per-inch), and the minimum PPI for print is 300. For more information about what PPI is and how to determine it, learn more here or here.

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