Free Workshop: Promoting Your Work, Old and New School, Pt. 1: Writing, Publicity, Advertising and Audience Development Strategies

Bay Area bassist/bandleader and arts organizer Lisa Mezzacappa leads the first workshop in a two-part series on promoting your work and developing audiences for your music, via traditional marketing strategies (part 1) and online and social media platforms (part 2). Learn how to create a holistic strategy to make your concert, performance series or season, CD release, or tour a success. Topics addressed will include writing concert and series descriptions, communicating with the media, strategizing print and digital promotional materials, advertising, creating strategic partnerships and designing programs and events with an eye to audience development.
In a storied career as an academic, journalist and arts administrator, Lisa Mezzacappa has been communicating about the arts, in different formats, for about fifteen years. She was a critic and arts reporter for a daily newspaper in New York before pursing an academic degree in ethnomusicology at UC Berkeley. She subsequently worked as Communications Director at New Langton Arts, and Marketing Manager, then Campus Programs Manager at Stanford Lively Arts. She curates the annual Jazzpop series at the Hammer Museum at UCLA, is on the curatorial committee at the Center for New Music in San Francisco, and has organized many independent music series throughout the years, including the Monday Makeout and Mission Eye & Ear. She’s also been involved in strategic planning and communications strategy at Headlands Center for the Arts, has been part of the San Francisco Friends of Chamber Music’s Artist Forum, and works as a freelance copywriter and publicist for organizations like Cal Performances and Oakland Ballet.
Sponsored by the San Francisco Friends of Chamber Music and the Center for New Music.