Free Workshop: Promoting Your Work, Old and New School, Pt. 2 — Social media, online advertising, and other web-based strategies

Part 2 of this workshop series on audience development, with arts marketing professional Emily Cornwell, will focus on digital and web-based strategies for promoting your work and developing audiences for your music. Learn how to create a holistic strategy to make your concert, performance series or season, CD release, or tour a success. We will discuss ways to use social media platforms, online advertising opportunities, web statistics, email services and other Web-based tools to grow and communicate with your audience.
Emily Cornwell has worked for small and large arts organizations in marketing, social media, and management of technology projects. With a varied background as a performer, teacher, marketer, and social media manager, Emily brings her passion for the arts to developing successful marketing strategies for traditional and new media. Most recently, Emily was the Marketing and Audience Development Manager at Stanford Lively Arts/Stanford Live. Major projects in this role include building the social media program from the ground up, brand development and launch of Stanford Live and generating highly successful ticket sales for the 2013 inaugural season at Bing Concert Hall. Previously she was General Manager at Vivace Youth Chorus of San Jose and a contributing writer and research analyst for Idealware.org. Before moving to California, Ms. Cornwell spent several years as a market researcher at the University of Pennsylvania. In this role she was instrumental in the design and analysis of the Arts & Culture Census, a wide reaching project to gather and analyze information about the arts behaviors and attitudes of Penn alumni. Emily holds a Bachelors of Music Education from the University of Delaware, where she studied vocal music and choral conducting, and a Masters of Arts Management from Carnegie Mellon University.
Sponsored by the San Francisco Friends of Chamber Music and the Center for New Music.